For many municipalities, understanding how people and vehicles move still relies on occasional surveys, traffic counts, or manual observations. Yet mobility is constantly changing, and planning decisions are most effective when they reflect real mobility trends rather than isolated snapshots.

This is where OmniFlow Project comes in.

Launched on 1 August, OmniFlow is a new cross-border pilot exploring how existing mobility data can provide municipalities with a clearer and more continuous picture of traffic flows.

At the heart of OmniFlow - a set of digital solutions that transform existing mobility data into practical information for transport planning. Aggregated mobile network data is processed and combined with existing road sensor information to provide a broader understanding of traffic flows and mobility trends, while maintaining a privacy-compliant approach focused on overall patterns rather than individual journeys.

These insights can then be applied through solutions such as virtual traffic sensors, providing estimated vehicle flows even at locations where no physical traffic sensor is installed. The approach will be tested in Šiauliai, Lithuania, and Jelgava, Latvia, including surrounding rural areas, to explore how better mobility insights can support smarter transport planning and decision-making.

Over the next three months, we will be developing, testing and validating the OmniFlow approach together with partners from Lithuania, Latvia, and Norway, combining expertise in technology, telecommunications, mobility and municipal development:

MC Mobility Consultants, Fits Traffic, Telcofy AS, BITĖ Lietuva, Bite Latvija, Šiauliai City Municipal Administration and Jelgava City State Local Government.

Follow OmniFlow on LinkedIn to stay updated on the pilots, technology, use cases and results.

14 August, 2026